Insights
Introducing Playable Quest Ads: A New Ad Format for Gaming
The State of Gaming Advertising in 2026
The gaming ad market is evolving beyond impressions. Here's where the industry stands and where it's headed.
Polaris x Call of Duty: How a 4-Week Campaign Drove 75K Players
A deep dive into how Polaris activated around Call of Duty: Black Ops 7, achieving a 53.4% signup rate and over 1M brand actions.
Why Banner Ads Fail Gamers — And What Works Instead
Banner ads interrupt the gaming experience. Here's why engagement-first formats like playable quests and in-game challenges outperform traditional display.
Drop-In Gaming Is Now Part of DevourPlay
Devour acquires Drop-In Gaming, bringing competitive gaming DNA into the DevourPlay platform to power scalable, brand-ready competitive experiences.
5 Gaming Engagement Metrics That Actually Matter for Brands
Stop measuring impressions. These five metrics reveal whether your gaming campaign is driving real engagement or just burning budget.
How Snapple Reached Marvel Rivals Players With Zero Ad Spend
Snapple's pilot campaign with DevourPlay achieved a 34% signup rate through pure organic distribution — no media budget required.
Creator Hubs: Why Gaming Communities Are the New Brand Channels
Gaming creators are building communities that brands can activate through — not around. Here's why creator hubs are reshaping gaming advertising.