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Insights

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Tagged: playable ads

Playable Quest Ads interface showing brand-connected gameplay objectives
Platform Updates March 8, 2026

Introducing Playable Quest Ads: A New Ad Format for Gaming

We're launching Playable Quest Ads — game-connected ad units that turn gameplay into brand engagement. Here's how they work.
Gamer focused on screen with overlay interface elements
Gaming Advertising February 9, 2026

Why Banner Ads Fail Gamers — And What Works Instead

Banner ads interrupt the gaming experience. Here's why engagement-first formats like playable quests and in-game challenges outperform traditional display.

Turn Play Into
Engagement.

Connect your brand to the games your audience plays.

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