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Brand Activation Gaming AI Photo Validation

Fans Didn't Just See Polaris. They Played With It.

A four-week brand challenge where players completed weekly quests — including AI-verified photo missions — for weekly prizes and a shot at custom Black Ops 7 Polaris vehicles.

The Results

Numbers That Speak For Themselves

75K
Registered Players
Driven by a combination of in-game lobby promotion and organic email and social promotion. Zero paid acquisition.
53.4%
Signup Rate
Of all visitors to the campaign page, 53.4% signed up to participate. No paid acquisition — entirely organic and in-game promotion.
1M+
Brand Actions
Challenge completions, photo submissions, site visits, and social shares — every one tracked and attributed.

Play
The Game.
Drive
The Prize.

The Campaign

Polaris wanted to activate Call of Duty players around their vehicles in-game, giving players a chance to win exclusive prizes. DevourPlay collaborated with Polaris' gaming partner Engage to create a four-week challenge inside Black Ops 7 where players completed weekly quests to compete for a custom Polaris vehicle.

Players discovered the challenge through Call of Duty's in-game lobby, registered on the DevourPlay platform, and completed weekly quests — including gameplay objectives, brand interactions, and AI-verified photo submissions of Polaris vehicles found throughout the game.

DevourPlay campaign page showing weekly quests, prize bundles, and photo missions
How It Worked

Engagement Breakdown

Weekly Challenges
New challenges every week — each completed quest earned entries into weekly and grand prize pools.
AI Photo Missions
Players found and screenshotted Polaris vehicles in-game. AI verified each submission instantly — no manual review.
Brand Actions
Social follows, site visits, and brand interactions — each one earned additional prize pool entries.
Refer a Friend
Players invited friends to join the challenge — expanding reach organically while earning more entries.
The Technology

AI-Verified Brand Moments

Players found and screenshotted Polaris vehicles inside Call of Duty. Thousands of submissions, each needing validation.

DevourPlay built an AI-powered image validator that analyzed every submission — confirming it contained a Polaris vehicle, matched the assigned objective, and was captured inside Call of Duty. Prize entries awarded automatically. Zero manual review.

01
Real-Time Analysis
02
Auto-Verification
AI Photo Mission: submit screenshot, AI validates, claim 500 entries
Player screenshot: Polaris RZR at Christmas tree village
Player screenshot: Polaris RZR at Gora Ridge Player screenshot: Polaris Sportsman in snow Player screenshot: Polaris RZR on dirt road Player screenshot: Polaris Sportsman at overlook
The Grand Prize

Winner Takes
The Wheel

The grand prize? A custom Black Ops 7 Polaris RZR. With top Week 4 prize being a custom Black Ops 7 Polaris Sportsman.

Grand Prize
Custom BO7 Polaris RZR
Week 4 Top Prize
Custom BO7 Polaris Sportsman
Weekly Prizes
When brand experiences are built for the way gamers actually play, engagement becomes part of the experience — not an interruption.

Let's Power Your
Next Campaign.

Polaris drove 75K players with a 53.4% signup rate. Your brand can do the same — with the infrastructure already connected to 65+ games.

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