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Organic Pilot — August 2025
Brand Activation Game-Connected Instant Rewards

Zero Ad Spend.
Real Engagement.

An organic pilot campaign where Snapple's Fantastic Four promotion met Marvel Rivals through game-connected quests, instant LootBox rewards, and a branded prize pool — all without a dollar in paid advertising.

The Results

Proof of Concept. Proven Engagement.

70%
Reward Claim Rate
598 of 855 participants claimed Snapple LootBoxes. Players didn't just show up — they completed quests and engaged with the brand reward.
34%
Signup Rate
One in three visitors signed up and played. No paid acquisition — pure organic conversion from DevourPlay, guild communities, and Twitch.
855
Organic Participants
Zero media spend. 220K+ impressions across DevourPlay, Twitch, and Twitter/X drove 855 active participants through word of mouth alone.

Snap
Your
Rivals.
Win Big.

The Campaign

Keurig Dr Pepper's Snapple brand was running a Fantastic Four promotion across their product line. DevourPlay saw the opportunity to connect this to Marvel Rivals — a game where the target audience was already playing.

We built a month-long activation: game-connected quests tied to Marvel Rivals gameplay, instant Snapple LootBox rewards on completion, a guild-wide competition, and a branded prize pool featuring custom Snapple gaming gear and Fandango Fantastic Four gift cards. The entire campaign ran organically through DevourPlay's platform and community channels.

DevourPlay Snap Your Rivals challenge page showing quests, LootBox rewards, and prize pool
How It Worked

Engagement Breakdown

Game-Connected Quests
Marvel Rivals gameplay objectives tracked in real-time through DevourPlay. 340 players completed quests across two challenge waves.
Instant LootBox Rewards
598 Snapple LootBoxes distributed. Complete all quests, unlock a branded reward instantly — no waiting, no raffle. Immediate gratification.
Guild Competition
216 guild participants competed across the month-long Snapple-sponsored August competition. Community-driven engagement at scale.
Branded Prize Pool
Custom Snapple gaming prizes — Xbox controllers, gaming pads, headset stands — plus Fandango Fantastic Four gift cards. Real prizes players wanted.
The Prizes

Snapple-Themed
Prize Pool

Custom branded prizes designed to reward engagement and reinforce the Snapple x Fantastic Four tie-in. Every item created for this campaign.

Grand Prize
Custom Snapple Xbox Controller
Top Prizes
Snapple Gaming Pad & Headset Stand
Other Prizes
Fandango Fantastic Four Gift Cards, LootShop Credits & XP
Instant Reward
Snapple LootBox
Snapple custom Xbox controller, oversized gaming pad, and headset/controller stand
An organic pilot with zero ad spend that proved the model — gamers don't just tolerate brand engagement, they opt in when it's built around the games they play.

Let's Power Your
Next Campaign.

Snapple proved the model works organically. Imagine what happens with amplification. Your brand. Your audience. Game-connected engagement that converts.

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