Organic pilot
Snapple × Marvel Rivals
Game-connected quests, instant rewards and a guild competition, driven entirely by the community.
34%Signup rate
70%Reward claim rate
$0Ad spend
Results
Brands Played.Players Showed Up.
Brand activations and branded competitions, measured. Two of these brands came back for more.
December 2025
Polaris × Call of Duty
Players competed for custom Black Ops Polaris vehicles through gameplay challenges, photo missions and social actions.
53.4%Signup rate
450KBrand actions
RepeatPolaris came back for Full Throttle
Jun 25 to Jul 9, 2026
Polaris × Call of Duty: Full Throttle
Every goal centered on the Polaris Sportsman. Warzone players rode it 16.7M times against an 8M community goal, then captured their Sportsman moments in-game. every shot was verified and tagged with where it was taken; the best went into a public Player Showcase.
92%Opted in to Polaris marketing
209%Of the community goal
16.7MSportsman rides in Warzone
Player Showcase
May to Aug 2026
Minelab × Race to the Realm
Not a gaming competition. Embedded in Minelab's own Realm app, its metal detecting community competed on real finds, posts and engagement. The engagement earned the expansion.
RenewedExpanded into Road to the Finals
In-appEmbedded in Minelab's own Realm app
Live since Sep 15, 2026
Minelab × Road to the Finals
The expansion Race to the Realm earned: open worldwide instead of US-only, with a fresh board every Monday, inside the same Realm app.
WorldwideUp from US-only
WeeklyBoards reset every Monday
Your brand next.
LaunchYour Experience.
Brand activations, branded competitions, or sponsoring Community Drops.