Two Platforms, One Mission
Today we’re bringing two platforms together under DevourPlay.
Drop-In Gaming (DIG) — a competitive gaming platform built by gamers, for gamers — is now part of Devour. This integration brings DIG’s deep competitive gaming DNA into DevourPlay alongside Devour’s engagement engine, creating a unified surface where competition, rewards, and brand-backed engagement come together.
What Drop-In Gaming Brings
DIG was built from the ground up around competitive play. Tournaments, ladders, matchmaking, dispute resolution — the infrastructure that makes organized competition work at scale. That expertise now lives inside DevourPlay.
Combined with Devour’s existing platform — quests, real-time event tracking across 65+ games, brand activations, creator hubs, and reward systems — this integration meaningfully expands what DevourPlay can deliver for every stakeholder:
- For players: More ways to compete, earn, and engage across the games they already play
- For brands: Scalable competitive experiences that drive sustained engagement, not just impressions
- For partners: A deeper toolkit for building activations that combine competition with brand storytelling
Why This Matters Now
Gaming advertising is shifting from passive impressions to active participation. The campaigns that perform — like Polaris x Call of Duty and Snapple x Marvel Rivals — succeed because they give players a reason to engage, not just a reason to look.
Adding DIG’s competition layer sharpens that focus. Branded tournaments, competitive leaderboards, and structured play formats are some of the highest-engagement experiences in gaming. Now they’re native to DevourPlay.
The Team
We’re proud to welcome DIG founders Jason Atwood and Tanner Bogart, along with Tom War and Jacque Istok, into the Devour team. Their competition expertise and passion for the gaming community will be instrumental as we continue building.
What’s Next
This integration positions DevourPlay to accelerate on multiple fronts — upcoming campaigns, new partnerships, and platform expansion. We’ll be sharing product updates, roadmap details, and new campaign announcements soon.
With a one-of-a-kind platform now in place, we’ve also opened a short-term opportunity to invest as we capitalize on this momentum. If you’re interested in learning more, reach out to our team directly.
Want to see what DevourPlay can do for your brand? Book a demo to explore competitive activations, quests, and more.
